Kern Precision Scales

My recent Kern campaign is winning some heavyweight recognition.
Featured in the 2010 D&AD Annual for copywriting, it also won 5 awards including Gold at the 2009 DMAs, was finalist for Best Integrated Campaign at Eurobest and was shortlisted at Cannes Lions.

Business card - part of a stationery set
that tells you how heavy it is:

We invited prospects to a precision
'guess the weight contest':
Press ads, online ads and emails drove a website:
Here you could input your estimations online:
Then watch the actual experiments:

Check out the concise version of the awards vid:

Other merchandise we created:

The Greensaver

This multi-award-winning screensaver (Campaign BIG, Cannes Lions, DMAs, WPPED Cream...)  helps save energy and the environment by reminding you and your work colleagues to switch off computers when you go home. An idea that went viral and was employed by Ford UK and Proctor & Gamble.

See how it works in the awards vid:

Brain Terrain: the personality test

How do you get prospects to give you valuable personal information about themselves? Never easy. But here's a successful, fully integrated solution for Land Rover:

Here's how it works (and yes, that is me with the clipboard):

Boots Eyechart

Every summer, Boots Opticians promotes their eye tests. This simple press, outdoor and DM 'eye chart' campaign beat all previous records:

Smarter Training at Kieser

Most gyms feature pumping music, rows of TVs and loads of lycra. And apparently, some people think that's a bad thing. So we created posters, press, emails and online ads for a smarter gym that focuses on results. Here are the press and posters:

Online surprises from Carphone Warehouse

The Carphone Warehouse asked us to create online experiences to keep customers engaged. The only problem? Miniscule budgets. So here are two ideas that have just gone live. More to follow soon:

ABOVE: Customers get impartial advice in store. But what when they're not in store? We put a live wecam on a fishtank in the M&C Saatchi offices to help them decide.
Visit The Decision Tank >

ABOVE: The Carphone Warehouse connects customers to a world of surprises. To demonstrate that, we used Google Maps coding to create an online global treasure hunt.
Visit Wold Hunter >

More MINIness, online

From your typical 'We've made improvements to the range' proposition, came this lovely funnel, filled to the brim with all things MINI. A long email drives to a microsite where you can add things to the funnel yourself.

The email drives to an interactive funnel:

Muscle Beats Fat

Building muscle is a great way to get in shape - muscle mass raises your metabolism and burns fat even when you're resting. This unusual campaign brings that insight to life:


A test drive in words

A Cannes Lions finalist and winner of best copywriting arts at the International Automotive Awards, this simple letter generated over £50,000 revenue for each and every word written.

Reverse of letter:

An ambient illusion for Ford

Ford cars are designed to 'look like they're moving, even when they're not'. So using carefully hidden light projectors, we created the beautiful illusion of street lights sweeping over the lines of the stationary car:

Ear plugs poster

Proof that interesting ideas can come from even the smallest brief: This poster, which features real ear plugs, advertises a party for the children of employees. It was a Campaign Poster finalist - and more importantly, it protected everyone from well over 600 decibels of sheer mayhem.

Speeding rips lives apart

Loads of limbs are lost every year thanks to fast driving - and not always the limbs of the reckless idiots who cause the crashes. This ad campaign reveals the lives that are ripped apart:

This disturbing insert featured in Max Power magazine:

And a use of small space in the classifieds - see under 'accessories':


Sometimes you absolutely, positively need an idea overnight.
Like this spot of opportunism during the postal strikes:

And this recent DMA winner advertises a choice between
two different FedEx services.

For the more discerning explorer


A Precision Valentine's Day

An ad, email and online video to celebrate Valentine's day.
A record-breaking open rate (95%) and click-through rate (45%)  from our audience of scientists, engineers and pharmacists.